Pethoven is a pet grooming and care cosmetics brand developed for major online marketplaces, offering shampoos, conditioners, and grooming essentials for cats and dogs. The project was created with one clear ambition: to build a brand with real personality in a category where most competitors rely on the same safe and forgettable visual formula.
Our Fetchston team developed the full identity system, including naming logic, visual identity, logotype, illustration style, and packaging design.