Organix

Organix is a well-known brand among russian pet owners. It has a lot of product lines: dry food, treats, pouches and canned food. With such a diverse assortment brand covers all the needs in a complex pet feeding industry. One of Organix's main objectives was showing that they produce quality dog and cat ​​food. The composition of the feed allows the pet owner to not worry about possible allergy or harmful ingredients. It contains no wheat, preservatives, colour additives or flavor enhancers.

The key challenge was to reinforce Organix’s positioning as a high-quality, trustworthy pet food brand. It was essential to communicate the purity of the ingredients and highlight the fact that the formulas contain no wheat, preservatives, artificial colorants, or flavor enhancers. The visual identity needed to move beyond generic “natural” cues and express quality, confidence, and modern standards of pet nutrition.

The design strategy focused on elevating the brand perception through a more refined and confident visual language. Instead of relying on predictable natural symbols, the new identity introduces a clean, structured aesthetic that reflects product quality and transparency.

The packaging design system was developed to clearly structure the wide product range while maintaining visual consistency across categories. The result is a balanced combination of clarity, functionality, and shelf impact.

The new logo intentionally rejects typical industry symbols. Instead of leaves and paws, it relies on a strong typographic mark with a strict black font, creating a more confident and contemporary brand presence.

The final result is a modern, recognizable identity that communicates quality, transparency, and trust — aligning the visual language with the brand’s commitment to healthy and safe pet nutrition.

The old logo was about what you would expect from the naming "Organix" - green font colour, leaf and a paw inside as a sign that this is animal feed. The new logo, by contrast, refuses typical signs and designations, using advanced letter sign and strict black font.

One of the most challenging tasks was the selection of colours for the final pallette. New shade should not compete with the previous one. The brand is expanding, so every new taste in the line makes us work hard to find the right colour.

Sonya Mudvex | art director & brand designer
Mark Kholodaev | senior graphic designer
Ekaterina Ermolinskaya | junior graphic designer